The theme of this app is “Future Theater Experience,” which combines entertainment and advanced technology.
“Reverse Reality” proposes a new way to enjoy Kabuki by combining traditional performing arts, Kabuki, and AR (Augmented Reality: Augmented Reality) technology. Through a smartphone or tablet camera, a lion dressed as Kabuki actor Kataoka Ainosuke will appear and perform a dance for about 6 minutes. By using AR technology, the place where the experienced person is becomes a “stage,” and you can enjoy performances by kabuki actors and space productions where butterflies and peonies dance right in front of you.
This content is based on the Kabuki dance “Ishibashi (Shakkyo),” and the highlight is the scene where the lion shakes its hair a lot. It has a high affinity with AR's three-dimensional visual expression, and expresses a sense of dynamism and power that is not inferior to actual stage performances.
Volumetric capture technology is used to express Kabuki actors, and 3D data is generated from images taken of actual Kabuki actors. Even details such as brave expressions and beautiful hair flow are reproduced, and it is possible to enjoy it from a 360° free perspective.
Also, this content offers 2 different ways to enjoy it.

1. How to enjoy displaying Kabuki dance in AR regardless of time or place

2. How to enjoy watching a movie together with a special background image distributed on a PC or tablet

App Overview

[App name] INTO by Shochiku
[Content Name] “Reverse Reality ~KABUKI Performance “Shakkyo” ~”
[Offer start date] 2021/2/10
[Compatible] iOS/iPad OS: 14 or later, Android: 10 or later
[Fee] Free
[Official site] 　　https://intobyshochiku.com/
[Official Twitter]　　@ReverseReality_

Starring: Kataoka Ainosuke
Choreography: Fujima Kanjuro
Production: Shochiku Co., Ltd.
Cooperation: MOD (Sabakichi, Bansho Kanna), Kadinche Co., Ltd., HERE Co., Ltd. , AMSY Co., Ltd. , PT.CITRA WAHANA TEKNOLOGI, Shochiku Showbiz Studio Co., Ltd.
Equipment cooperation: TSUKUMO